Do as I say AND as I do

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An example of incentives for a beach cleanup in Venice Beach, California!

So very many companies, organizations, and foundations SAY they want to “better the community”. They present their own “Green Scheme’s” from beautification of parks to restoration of habitats to beach cleanups. Although these “Green Scheme’s” seem appealing, some are actually what I like to call “green scams”. They pull at the moral heart strings of environmentalists, nature-lovers, economists and general hippies who occupy the community and when those are lacking, businesses love to back anything presented to them as being “green”. The scams generate enough economical interest to get off the ground but thats usually where the party ends. You may see a sign or two at the local park, pier or playground, or maybe you heard about it from a friend, or from a local news channel. Either way, these schemes always seem short lived and work is either not done at all or done and not maintained for the long-run. However, that is not why I consider these initiatives “green scams” per se. The issue with these short-term projects is that all the focus to “better the community” lies in the dollars and cents generated while an invaluable resources goes to waste in the process-THE COMMUNITY!

For a passionate initiative to gain steam and really make a difference in a community, especially like those encased in the fast-paced and unforgiving New York City, the community has to be the heart. Communities and townships all over the country DO come up with inventive ways to better their natural environments and to preserve the eco-centrisim that still lives there. Through positive incentives like food, beer, prizes and even money (another very important green), communities are making a difference on their own terms! I believe that adopting these ideas of beautifying/cleaning for a personal benefit whether it be a free slice of pizza, a free beer or a voucher for free entry to the newest nightclub, is the best way to get community members involved and engaged. It also brings attention and press to local businesses whose “foods for cause” or “freebies for helpers” may be enjoyed in numbers they would not have otherwise seen that day or week. Bringing revenue to local businesses and conservation to surrounding habitat is a recipe for a perfect “Green Scheme“! Let’s try to bring it home to NYC!

-The Economist

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